🚀 Content Marketing Consulting

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Make the right videos. Say the right things. Use them properly.

The goal: help you answer the questions below — as deeply or as quickly as you’d like — so your videos actually support your business instead of guessing.

This service is designed for teams who want clarity before committing time, money, or production resources.

The Core Problem We Solve

Most businesses don’t struggle with video production.

They struggle with decision-making.

  • What should we film?

  • Who is this video for?

  • Where will it be used?

  • What should it actually say?

  • Why isn’t our existing content working?

Content Marketing Consulting exists to remove that uncertainty.

What Video Should We Film — and For What Purpose?

VIDEO FUNNEL STRATEGY CONSULTING

Don’t waste money on the wrong videos.

You wouldn’t speak to a first-time visitor the same way you’d speak to a ready-to-buy customer. Video should follow the same logic.

Different audiences require different messages at different moments:

  • Cold prospects need clarity and context

  • Warm prospects need reassurance and proof

  • Hot prospects need confidence and direction

We help you quickly identify:

  • Which videos to create first

  • Who each video is for

  • What role each video plays in your funnel

If needed, we can also provide high-level guidance on:

  • What type of landing page fits each traffic source

  • How messaging should change based on intent

(And if you want us to build those pages for you, that can be done separately.)

What Messaging Should Our Videos Actually Contain?

Great visuals don’t fix unclear messaging.

Most videos underperform not because of production quality, but because the message isn’t aligned with the viewer’s mindset.

We help you clarify:

  • What you’re actually offering

  • Who it’s meant for

  • Why it matters now

  • What the viewer should do next

This step alone often prevents expensive reshoots and ensures your videos are built to convert — not just look good.

How Should Our Long-Form Content Be Repurposed?

Long-form videos, podcasts, and interviews are valuable — but only if they’re used properly.

Most teams struggle not because they lack content, but because they lack a system:

  • What moments are worth extracting?

  • How should clips be structured?

  • How do we stay consistent without burning out?

We help you design a repeatable short-form content approach so your long-form videos become long-term assets, not one-off projects.

How Can We Use Video to Build Trust?

If prospects hesitate, ghost, or need excessive convincing, the issue is often missing trust signals.

Testimonials, case studies, founder content, and interviews all work — but only when used intentionally.

We help you:

  • Identify what proof actually matters to your audience

  • Decide what should be shown first, second, and third

  • Reduce friction before a sales conversation ever happens

The result: prospects arrive more confident, better informed, and easier to close.

How Can We Maximize the ROI of Our Videos?

YouTube · Meta · TikTok · LinkedIn · Ads · Landing Pages

A video only becomes valuable when it’s assigned a job.

Different platforms and placements require different approaches. Reusing the same asset everywhere is one of the fastest ways to kill performance.

We help you determine:

  • Where each video belongs

  • How it should be used in each context

  • What success looks like for that placement

So your videos aren’t just published — they’re purposeful.

Why Aren’t Our Existing Videos Converting?

If you already have videos that aren’t performing, the issue is rarely technical.

Messaging drifts. Offers evolve. Funnels change.

What worked before may now be misaligned.

We review your existing video library and identify:

  • What to keep

  • What to fix or re-edit

  • What to retire

  • What’s missing

Often, meaningful improvements can be made without filming anything new.

How This Typically Works

  • One-off strategy sessions or short engagements

  • Focused answers to specific questions, or full funnel clarity

  • No obligation to move into production

If you want us to handle production or implementation afterward, great.

If not, you’ll still leave with clear direction.

Is This Right for You?

This is a good fit if:

  • You don’t want to guess with video anymore

  • You want clarity before committing to production

  • You already have videos but aren’t seeing results

  • You want video tied to real business outcomes

Ready to get clarity?

If you’re unsure where to start, this is the place to start.

Contact Us for Your Marketing Consultation Session

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