Sales Videos for Business
We make videos to convert your prospects from “Let me think about it” into “Let’s get it done!”
🎯 Do You Really Need a Sales Video?
Not always. But if you want E-E-A-T: Experience, Expertise, Authority, Trust, a sales video is a good idea. Otherwise:
🧠 EXPERIENCE & EXPERTISE
If your content doesn’t PROVE that you UNDERSTAND them, your prospect won’t buy until they feel understood.
If your USP (unique selling proposition) isn’t SMASHING your competitors’, then prospects choose the most clear value.
If your MESSAGING isn’t custom-tailored to your avatar, prospects choose the most competent-sounding competitor.
🏛️ AUTHORITY
If you’re not an AUTHORITY in your niche, good luck. Prospects only rush to buy from niche LEADERS.
If your competitor’s pitches are SHARPER than yours, prospects will buy from the best pitch instead.
Are you an EXPERT but your content undermines your credibility? If it looks like Mickey Mouse shot it, prospects won’t buy.
🤝 TRUST
People buy from PEOPLE. If your brand is FACELESS, prospects don’t trust that you’re legitimate.
If you don’t have ANY testimonials or reviews, why should prospects trust you more than Joe Schmoe?
If you haven’t eliminated the perceived RISK, prospects buy from your competitors who exude maximum trust signals.
If you’re nodding at any of these… that’s exactly what your customers are subconsciously doing too.
When people don’t feel your experience, see your expertise, recognize your authority, or trust you — they hesitate.
Our sales videos fix that.
Let’s give you a fighting chance for prospects to choose you by adding a face to your brand that’s:
Experienced with Expertise,
Authoritative, and
Trustworthy
😌 Why Us, Though?
Because you don’t need more content — you need content that actually CONVERTS. That’s our specialty, and we’ll handle as much of the heavy lifting as you’d like.
✅ Our Process:
First we do a discovery call to confirm we’re a good fit!
Then we schedule your shoot date, time, and location.
Want help with strategy? We can consult to:
examine how good the fit is between your content & current marketing goals
script your content to maximize its impact for its distinct purpose in your funnel, landing page, or website
consult, evaluate, and optimize your website, landing page, and client communications
Then we shoot, once we have a clear direction of your goals and intentions.
After your shoot, we begin the editing process, providing you with drafts along the way.
🏢 Types of Sales Videos
Do you already know which one you’ll need?
| Video Type | Use Cases | Benefits |
|---|---|---|
| Video Sales Letters (VSL) | CTA, funnels, landing pages, paid ads, product launches | Pre-sell your offer, increase conversions, save time on sales calls |
| CQO Videos | FAQ, Pricing pages, email & retargeting campaigns | Overcome objections, reduce hesitation, close more deals |
| Explainer Videos | Home & service pages, outreach, proposals | Clarify complex offers, educate while persuading, reduce drop-off |
| Comparison Videos | Competitor comparisons, product A vs B, landing pages | Win the “why us” battle, speed up decision-making, build trust |
| Sales Training Videos | Onboarding, mission alignment, internal enablement | Standardize your pitch, reduce ramp-up time, improve consistency |
| Investor Pitch Videos | Funding rounds, startup decks, investor outreach | Impress investors, tell your story clearly, stand out from the noise |
Working Proof helped us film our landing page VSLs to add credibility when we first partnered with Amazon Canada.
—6ixman Men's Grooming Products: Stan
🔥 About Us
Dean & Dan bring 30+ years of combined experience across sales, marketing, branding, and professional media production.
We started as competitors — Dan with the studio and marketing strategy, Dean with deep production expertise. We partnered to launch podcast production and quickly became one of Toronto’s go-to studios, known for fast communication, easy booking, and high production standards.
As clients’ needs grew, so did our scope. They didn’t just want content — they wanted videos that clarified their message, strengthened credibility, and supported real business goals.
That’s where we focus. We don’t just film.
We design videos around outcomes — defining the message, the audience, and the role each video plays before production begins.
We’re boutique, intentional, and selective.
If you care about how your brand shows up, we’ll likely work well together.
🧩 Are We a Good Fit?
We love working with clients who understand that:
— 🎯 Great content is an investment, not a commodity.
We don’t offer discounts, because we’re already priced aggressively for the quality we deliver.
— 🕒 Strategy + production takes careful consideration.
If you’re in a race to the lowest price, we’re not your team, because although we're lightning fast, careful consideration is important for quality results.
— 💬 Communication = quality.
The better you communicate with us, the better your final video will be. We’ll guide you through it, but we don’t do magic with bad inputs.
— 📈 Your video isn’t just for show, it needs to perform.
We design content around outcomes, not vanity.
If that sounds like you, we’ll probably get along great.
⚙️ Second Opinions
Have you already spoken with a competitor but want a second opinion? We offer honest, no‑pressure feedback; and we’ll tell you if it’s not a good fit. We’ve turned away just as many projects as we’ve taken on, because a good fit matters to us.
🎖️ Testimonials
It’s important to do your own research though: check out what people had to say about our professional video production services on Google.