AMA Videos (Founder-Led Thought Leadership): the easiest way to build authority at scale
AMA videos work because they’re built on real intent. Instead of guessing what to post, you answer the questions people are already asking—questions that signal interest, uncertainty, and buying readiness. That makes AMA content feel useful, not promotional, while still positioning you as the obvious expert.
If you want consistent content that builds trust, removes objections, and creates endless clips, founder-led AMAs are one of the most repeatable formats you can make.
When AMA videos are worth doing
This format is a strong fit when:
You keep getting the same questions in calls, DMs, and emails
Your market has confusion and misconceptions you can clarify quickly
You want to build inbound leads by answering what people search and ask
You want a format you can batch in one session and publish for weeks
You want content that supports sales without feeling salesy
AMA content is also perfect if you’re busy. You can record multiple answers in one sitting and build a library that keeps working long after you hit publish.
The use cases that make AMA videos powerful
AMA videos perform best where people are in research mode or decision mode:
YouTube and long-form platforms (searchable, evergreen answers)
LinkedIn thought leadership (strong, opinionated answers get reach)
Email nurture and follow-ups (send an answer instead of typing paragraphs)
Sales enablement (pre-handle objections before calls)
Website resource libraries (reduce repetitive questions)
Short-form clips (each answer becomes multiple posts)
Recorded at our audio/video Toronto podcast recording studio, AMA sessions are especially efficient because the setup is consistent and the workflow is designed for batching: prompt, answer, repeat.
What AMA videos help you accomplish
A strong AMA library helps you:
Build authority faster because you demonstrate clarity and competence repeatedly
Remove objections because you address hesitations directly and confidently
Increase lead quality because people self-qualify before reaching out
Create endless content because questions never run out
Improve consistency because the format is easy to repeat
The real value isn’t one video. It’s the compounding effect of answering dozens of questions over time.
What makes AMA answers actually effective
Most AMA content fails when answers are long or vague. The best answers follow a simple structure:
The direct answer (one sentence)
The reason (why that’s true)
The next step (what to do now)
The mistake to avoid (what most people do wrong)
The takeaway (the line that sticks)
That structure keeps the content tight, clip-friendly, and easy to follow.
Common mistakes that make AMA videos underperform
Answering like a textbook
People don’t want definitions. They want decisions, examples, and what to do next.
Talking too long
A great answer feels complete in 60–180 seconds. If you need more, split it into a series.
Only doing beginner questions
Beginner answers build reach, but advanced answers build buyers. Mix both so you attract the right audience.
No system for collecting questions
If you don’t capture questions consistently, you’ll stall. The easiest approach is a running list from calls, DMs, emails, and comment threads.
A simple prep checklist for batching AMA videos
Before recording:
Gather 30–50 real questions (sales calls, DMs, emails, comments)
Group them into buckets (beginner, objections, advanced, myths, process)
Choose 8–15 questions for one session
Write a one-sentence “direct answer” for each question
Mark the best questions for clips and for your website resource pages
That’s how you turn AMA from “content” into a system.
You don’t need to be a polished presenter to do this well
Most founders hesitate because they think they need perfect delivery, perfect lighting, perfect gear, and a full production workflow. You don’t. AMA content wins because it’s clear and helpful, not because it’s theatrical.
With prompts in front of you and a repeatable setup, you can record confidently while the technical side is handled so every answer comes out clean, consistent, and ready to publish.
Ready to batch a full library of answers your future clients are already searching for?
What you get when you film with us: Professional audio, multi-angle 4K video, and a clean basic edit where we sync everything and add your intro/outro and logo (if you want). If you’re doing scripted or multi-take delivery, we can run a teleprompter to keep it easy. You’ll receive a finished, ready-to-publish video (basic or advanced edit) so you’re not stuck doing any editing on your end—unless you want to.
Booking is seamless, easy, and quick — reach out to get started.
